Twitter TV Audience Snapshot
Twitter TV Rankings
Our measure of the linear airtime Twitter activity for every program aired across 236 of the most popular broadcast, cable and cable sports channels in the United States. We measure the Twitter activity when it is at its highest and most relevant: three hours before, during and three hours after linear airtime of a program. We call this our +3/-3 capture window. Our capture day range is from 5 AM ET to 5 AM ET the following day.
- Uniques: A unique user who has made at least 1 comment about a TV program.
- Tweets: Includes tweets about a TV program, its social media abbreviations, @replies to official program or cast member accounts, mentions of key cast members, and/or other program specific keywords. For a sports event, a tweet may include any team related terms or social abbreviations, @replies to official team and player Twitter accounts and/or mentions of key player names.
- Avg. # of Followers/Unique: The average number of Twitter followers the Uniques of a program, episode, sports event or network has. We believe this metric is important in understanding the social reach of an audience. As a result, we do not count comments made about a program by a network, program or cast members' Twitter accounts. We also cap the maximum number of followers from a unique at 10,000.
- Avg. # of Tweets/Unique: The average number of tweets per unique user who has commented about a network, episode, sports event or network in the selected timeframe.
1,063,019
2,147,775
1,049
Twitter TV Rankings
Twitter TV Rankings
We calculate the rank of a program based on 2 metrics: Uniques, Tweets. These metrics are weighted as follows: Uniques = 80%, Tweets = 20%.
- Programs Report: The Programs Report ranks the television programs (excluding sports events) that generated the most social activity across all airings for all networks in the selected timeframe.
- Primetime Report: The Primetime Report ranks the television episodes that generated the most social activity during airtime within primetime television hours (8pm ET - 2am ET M-Sun) in the selected timeframe.
- Episode Report: The Episode Report ranks the television episodes (excluding sports events) that generated the most social activity during airtime in the selected timeframe.
- Sports Events Report: The Sports Events Report ranks the television sports events that generated the most social activity in the selected timeframe.
- Networks Report: The Networks Report ranks the television networks that generated the most social activity across all airings of all programs in the selected timeframe.
